Collaboration Includes Global Distribution of Major Content Titles from South Korea’s Entertainment Lifestyle Platform Company HYBE on Disney’s streaming services, including 21st Century Pop Icons BTS
Exclusive Worldwide Premiere of HYBE Content including Documentary Series that Captures Creative Journey of BTS from Debut to the Start of their New Chapter
Watch BTS Video Message
The Walt Disney Company Asia Pacific and HYBE today announced a global content collaboration that will see both companies working together to showcase creative excellence from South Korea’s music and entertainment industry to the world stage. The agreement includes global distribution of five major content titles from HYBE, which include two exclusive series featuring 21st century pop icons BTS that will launch on Disney’s streaming services.
“We are thrilled to be collaborating with HYBE to showcase their original content created with powerful artist IP on our global streaming services including Disney+ Hotstar,” said Jessica Kam-Engle, APAC Head of Content, The Walt Disney Company. “This collaboration represents our creative ambition – to work with iconic content creators and top stars in Asia Pacific so their talent can be enjoyed by mainstream audiences in multiple ways. We believe these new titles will captivate consumers worldwide and look forward to introducing more music content on our service.”
“This will be the start of a long-term collaboration, where we present worldwide audiences a wide range of HYBE content for fans who love our music and artists,” said Park Ji-won, CEO of HYBE. “The Walt Disney Company has a long history of franchise building and promoting musical artists, with its unparalleled brands and platforms.”
Three of HYBE’s projects coming to Disney’s streaming services include:
• “BTS: PERMISSION TO DANCE ON STAGE – LA”: This exclusive cinematic 4K concert film features BTS’ live performance in Los Angeles’ Sofi Stadium in November 2021. Performing Billboard hit songs “Butter” and “Permission to Dance,” this was the first time in two years since the pandemic that the band met fans in person.
• “IN THE SOOP : Friendcation”: An original travel reality show with a star-studded cast including V of BTS, Itaewon Class’ Seo-jun Park, Parasite star Woo-shik Choi, Hyung-sik Park, and Peakboy. The program features the five friends venturing on a surprise trip and enjoying a variety of leisure and fun activities.
• “BTS MONUMENTS: BEYOND THE STAR”: This original docu-series follows the incredible journey of 21st century pop icons BTS. With unprecedented access to a vast library of music and footage over the past nine years, the series will feature the daily lives, thoughts and plans of BTS members, as they prepare for their second chapter. The docu-series will be available exclusively on Disney’s streaming services next year.
This strategic collaboration will allow Disney to introduce a series of new titles from HYBE over the next few years, as the entertainment platform continues to produce high-quality content based on its music and artists IPs.
About The Walt Disney Company
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes Disney Parks, Experiences and Products; Disney Media & Entertainment Distribution; and four content groups—Studios, General Entertainment, Sports and International—focused on developing and producing content for DTC, theatrical and linear platforms.
About Disney+ Hotstar Malaysia
Disney+ Hotstar is the dedicated streaming home for global and Malaysian hits. It brings together blockbuster Hollywood movies and award-winning content from Disney, Marvel, Star Wars, Pixar, National Geographic, FX, 20th Century Studios and many more, which also includes exclusive premieres and blockbusters from leading Malaysian studios. Available on compatible internet-connected devices, Disney+ Hotstar offers commercial-free programming with a variety of original feature-length films, live-action and animated series, short-form content and documentaries, including titles such as Hawkeye, The Book of Boba Fett, Eternals, Shang-Chi and The Legend of The Ten Rings, Encanto, Turning Red and Moon Knight. Disney+ Hotstar also features an extensive library of highly acclaimed local language content from Asia Pacific, such as Snowdrop, Rookie Cops, Soundtrack #1, Ejen Ali, Upin & Ipin, J2: J Retribusi, Kisah Cinta Kita and more.
About HYBE
HYBE, rebranded from Big Hit Entertainment in March 2021, is a global entertainment lifestyle platform company that seeks boundless expansion in order to innovate the music industry. Ever since, HYBE has been expanding its multi label system including BIGHIT MUSIC, BELIFT LAB, SOURCE MUSIC, PLEDIS Entertainment, KOZ ENTERTAINMENT, ADOR, HYBE LABELS JAPAN, while HYBE AMERICA also manages its affiliate labels including Big Machine Label Group. In addition to the label business, HYBE established an integrated structure with its solution business that creates concert, video content, game, original story and retail, as well as a platform business through Weverse, a global fandom platform. Composed of its three headquarters based in Korea, Japan and the US, the company works towards bringing innovative change throughout the global music industry.
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